Coram Showers’ range of high performance shower enclosures is the most widely used in the trade sector, according to the latest figures in the BRG Consult European Bathroom Product report. Published in June, the report has confirmed that Coram Showers has the third largest share of the shower enclosure market overall and supplies more enclosures to the trade and merchant sectors than any other manufacturer.

This latest report looks at sales in 2006 and shows that Coram has significantly increased its market share by almost a third compared to the results of the BRG Consult report for 2005, which positioned the company as the fifth largest manufacturer in the UK.

Commenting on Coram’s growth, Charlie Wallis, marketing manager at Coram said: “Central to Coram’s considerable and sustained growth within the trade sector is the company’s understanding of the UK shower enclosure and bath screen market and its awareness of the specific needs of installers. By engaging with the trade and developing contemporary, watertight shower enclosure and bath screen designs that are quick and easy to install accurately, Coram has driven forward its market share in the trade sector.

“Building on this success, Coram has also recently expanded into the retail market with the launch of the Acora range. As the BRG Consult report noted, consumers have increasingly sophisticated demands when it comes to shower enclosures and they are looking for a product that provides style, as well as high quality. By listening to installers and consumers and developing products to specifically meet their needs, Coram will replicate the success of its trade products with the Acora range, which combines contemporary design with watertight performance and straightforward installation.”